What does television really cost?
He Kitenga, 2005
Deep down you knew it all along. Too
much TV is bad for you. The more you
watch, the poorer your educational
prospects and physical health will be.

“... this is the first time the consequences of television viewing have been tracked over people's lives." |
Indeed, if you watch more than two
hours of television a day, you are more
likely to smoke, be overweight, have
poor cardio-respiratory fitness and high
cholesterol. You are more likely to leave
school without qualifications, and less
likely to attain a university degree.
Those are the conclusions from the
first-ever long-term study on the effects
of television, conducted at Otago’s Multidisciplinary
Research Unit.
“Other studies have hinted at the same sort of
associations,” says the unit’s deputy director
Dr Bob Hancox. “But this is the first time
the consequences of television viewing have
been tracked over people’s lives.”
The studies, carried out by Hancox
along with MDRU colleagues Associate
Professor Richie Poulton and Barry
Milne, have now been published in the
international journals Archives of Pediatric
and Adolescent Medicine, International
Journal of Obesity and The Lancet.
The team, originally led by Dr Phil Silva,
followed 1,037 people born in Dunedin in
1972-73. Every two years between the ages
of five and 15, they were asked how much
television they watched. These results were
compared with the participants’ health
and education status at the age of 26.
An interesting finding was that adolescent
viewing was strongly associated with
leaving school without qualifications,
whereas early-childhood viewing was a
stronger predictor of non-attainment of a
university degree.
And the studies detail some even more
chilling news for viewers and their parents.
The results indicate the same conclusions
even once they have been corrected for
people’s intelligence, socio-economic
status, sex and early behavioural problems.
While the research unit’s findings point
to associations, the questions of why
these associations occur are not always
easy to answer.
“It might be that the instant gratification
children expect from watching television
does not encourage the kind of effort that’s
needed to achieve a tertiary qualification,”
Hancox speculates.
Similarly, Hancox believes the relationship
between one’s health and TV watching
may be more complicated than simply the
sedentary nature of “vegging out” on the
sofa. “Television viewers are exposed to
an onslaught of advertisements for junk
food and images of people smoking.” And
with most television characters being slim
and healthy-looking, the damaging health
effects are underplayed in people’s minds,
suggests Hancox.
But whatever the reasons behind the
findings, Hancox bridles when his research
is used as an opportunity to berate parents
for “using the TV as a babysitter”.
“Parents are busy. They cannot supervise
their children all the time. And parents
don’t exist in a vacuum – society decides
what ads are played on TV, what is
expected of parents and what resources
parents have.
“If, as a community, we decide we want
there to be better alternatives to watching
television after school, then we need to
provide them.”
Even though the study’s participants
were doing their TV watching in the late
1970s, Hancox thinks the findings can be
applied today.
“If anything, they will probably be
amplified,” he says. “Broadcasting hours
are longer, there are more channels to
choose from, advertising minutes have
increased and many homes have more than
one TV. And we don’t seem to be seeing
any dramatic improvement in the quality
of programming – we’ve pretty much just
swapped the Flintstones for Spongebob.”
Does this mean we are raising a generation
of unhealthy dullards? Hancox won’t
go that far. “You don’t need a tertiary
education to lead a fulfi lling life or make a
good contribution to society.
“But it does seem that television is
preventing some people from fulfilling
their academic potential.”
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